What you need
You may currently find yourself
passionate about owning your own business; in fact, you know it’s your calling. You so badly want to get clarity on your business idea so that you can launch it and ramp it up to have consistent cash-flow… But right now, you’re overwhelmed by the thought of getting clients and creating a business that truly suits your lifestyle. The idea of being able to quit your job because your business has taken off seems far away, but you know deep down that you’re capable of it, just with a little guidance. All of this is creating some stress in your life, sometimes putting you into a state of perfection paralysis. That’s because you ‘don’t know what you don’t know’ about the right marketing yet, and you’re still learning what’s going to work so that can set up a sustainable business and sign your first clients. There’s a lot of energy going out, but the results aren’t exactly what you want them to be, and you know you can’t keep doing the same things anymore, because you keep getting the same under-whelming results. If we’re really being honest, you sometimes experience self-doubt, wondering if you’re really cut out to be successful in your own business.
The Program for You
THE BUSINESS LAUNCH SYSTEM ®
Step 1: Get into the success mindset. It all starts and ends with your mindset. In order to get somewhere you’ve never gone, you have to do something you have never done… This means updating your mindset so that you can experience radical and continuous shifts in your business, income and life. The right mindset will bring you the clients you can serve at the prices you are truly worth.
Step 2: Get crystal clear on your muse. Your ideal client is the filter for all of your marketing. In this meeting, we will discover exactly who your perfect muse is so that we can determine the messaging around why you are their problem-solver, as well as the optimal ways to reach them in masses.
Step 3: Construct your powerful marketing message. . Now that you are crystal clear on your muse, it’s crucial that you learn how to market to them. This means being able to construct your marketing messages, your tagline, your elevator pitch, your pull questions– with your own unique twist. The goal here is for your clients to self-select as your perfect muse, meaning that your marketing is so compelling and clear that they are ready to hire you before they even get on the phone with you.
Step 4: Share your rise to success.. It’s of incredible importance that you’re able to share your story– the one that shows your client WHY you’re doing the work you do. Not only will this serve as your “About” page on your website, but as a starter for all of your public speaking engagements and consultation calls. While the market may be full of service providers in your niche, it’s your signature story that makes you uniquely YOU! And that’s what clients want; they want someone who truly sees them, and understands them. This sort of heart-to-heart connection begins with your signature story.
Step 5: Package and price your knowledge. We were all born with a goodie bag in the world, and it’s key that you know exactly what your unique gifts are… What are you profoundly good at? This is your sauce, and this is what we want to package and price. We create your service offerings, and package what you know into stellar programs and packages that inspire your prospective clients to hire you.
Step 6: Craft your signature program. In order to have a successful service-based business, you must stand out from the crowd. This means developing a blueprint that allows your perfect muse to understand that you are their problem solver. In order to gain trust with your audience, it’s crucial that you develop a clear, step-by-step program that allows clients to understand how you’ll solve their challenges. This also allows them to foresee their results!
I believe that entrepreneur should test and refine their services before they charge for them. For this reason, we will come up with a strategy for you to work with a handful of pro bono clients who are willing to provide you with the feedback that you need to improve your services. These clients also serve as powerful testimonials.
Step 7: Turn your website into a cash generator. It’s been said that marketing is more important than mastery. While that may be contestable, we do know it’s important that you put yourself out there in a BIG way when you have gifts to share. Creating a marketing optimized website is not just about aesthetics, it’s about opt-ins. There’s a certain level of functionality that is crucial to your website’s success in bringing you solid leads. In this session, you will learn the art of the weekly newsletter, blog content and free gifts for your community. This means understanding why and how people subscribe to your mailing list, how to nurture them while keeping them aware to your services.
Step 8: Craft your signature speech. In this session, I’ll share a critical framework on how to craft a powerful talk that you can use over and over again to connect directly with your potential clients. Once you craft this talk, you can schedule speaking engagements until you’re blue in the face! And you’ll see that ideal clients keep showing up, because this talk is not about you; it’s about them. They need to feel understood and aligned with your gifts. You’ll also learn how to book multiple engagements and start charging for your time doing this. It’s time that you take your place on stage, my friend.
Step 9: Create a press avalanche. Nothing adds credibility to your business quite like an explosion of press coverage. I’ll teach you everything I know about how to become a subject matter expert and thought leader in your marketplace: this means pitching yourself to the media, selecting the right outlets, getting your articles published, and securing a large, targeted following on social media. Needless to say, it’s important you’re authentically you along the way.
Step 10: Have a powerful enrollment conversation with your perfect muse. It’s not about selling; it’s about serving… It’s disappointing to put lots of hours into your marketing if you’re not closing the sale with your free consults. While our work will bring you strong positioning in the marketplace, it’s of the utmost importance that you know how to authentically and properly serve by closing the sale. You only want to work with great clients, and when they end up on the phone with you, it’s your gift to serve them well. I’ll share step-by-step information so that you can close the sale every time, without fail.